About us

Photo Credit: Ricardo Vernaglia 2016

Our story

The question: how do you change what others choose? fascinates me. Always has. And I’ve noticed what a big difference fruitful conversations and short, compelling stories make to change. So when I had the opportunity to create something new — as the platform for my own work — I established Throughline in 2007 as a consultancy focused on stories and conversations in business.


Within just a couple of years, the problems I was being invited to solve were bigger than one person. Indy Neogy started working with me in 2009. Our focus grew to include stories, conversations and culture in business. Clients pulled us into the innovation arena.


We applied the frameworks and lenses we had learned in startup and corporate environments. Where none existed, we invented them. Notably, IdeaKeg (2010, with Gregg Fraley) and storyFORMing (2012).


Leading workshops, delivering keynotes and panel talks at conferences in Europe and North America have helped us sharpen our thinking and enlarge our circle. Also, for four years running, I’ve been recognised as a Top 40 Innovation blogger.


In mid-2017 (the year Throughline turned 10) I decided to embark on my scariest project yet: writing a novel. Before the summer’s out I’ll have more than 30,000 words of the first draft written. This shift means that I’m currently focusing my professional practice on associate facilitator work and 1:1 coaching.

Maintaining a matrix that supports my own creativity is teaching me many things. The blog will reflect this, as topics move beyond corporate innovation and entrepreneurship into wider, more personal areas. If you’re creating content and would like to offer a guest post, please get in touch.

Kate Hammer's signature

Kate Hammer leading an IdeaKeg session at Entrepreneurship Conference, London